With invention of a 3D printer, such errors that could tarnish the brand image could become obsolete since this machine has surgical precision with zero chance for error. This was as a result of the failure of its co 2 supplier (Datamonitor p. Similarly, in 2009 Coca-Cola Israel destocked Coca-Cola and Diet Coke bottles as the drinks contained traces of poisonous elements. In 2010, SmartWater and PET Bottles were voluntarily destocked by Coca-Cola North America as these beverages failed to confine to FDA’ s standards for quality bottled water. Internet also offers vast advertising opportunities reaching out to even the most remote areas thereby increasing the customer base. The use of the internet in communication will help the management make quick decisions since meetings could be held online through teleconferencing and cut travel costs. This also helps to reduce the amount of time used to navigate through files for individual customer files thereby increasing efficiency. Using a computerized database helps create a paperless environment and cut costs that could otherwise go to storage of paper documents. How Information Systems could improve its process The company has implemented the ERP package in India where the payroll system, sales and distribution systems are already working in deports. “Coca-Cola Freestyle” incorporates a computer in the fountain machine that calculates precisely the contents of over 100 beverage brands (Bovarnick par. Previous fountains were very mechanical naturally. The Company launched “Coca-Cola Freestyle” in 2005, a new fountain dispenser that indicated a blueprint towards a technology-driven beverage industry that would be much different from the then industry. Over ¾ of its annual marketing expenditure is IT-oriented to provide mobile connection to customers, social networking sites and loyalty programs. The company keeps a computerized database of its customers, suppliers and bottling & canning operations. This makes communication easy, fast and cheap enabling the company to make quick decisions. Distribution to wholesalers and retailersĪs a multinational company, it uses high-speed computers networked via the internet for communication in international offices.Production of soft drinks through mixing of solvents with carbonated water by bottle and can operations.Distribution of the concentrates to local and foreign bottlers.Manufacture of beverage solvent and syrups.It uses a Transaction Processing System (TPS) whereby the company’s activities are subdivided to individual indivisible transaction processes. The company’s brands include among others Coca Cola, Minute Maid, Coca-Cola Zero, Sprite, Dasani Water, Diet Coke, Fanta, Powerade, Odwalla and Simply Orange. The products are then packed in special containers that have the company’s trademark. These operators then combine the solvents and syrups with carbonated water to produce non-alcoholic drinks. The solvents used in production of purified water and beverages are sold to bottle and can operators that have the company’s flagship. (Aswathappa 20) see chart in the appendix. Its operating structure includes the following operating groups North America, Latin America, Africa, East and south Asia, European Union, North Asia, Eurasia and Middle East and the Pacific coast line. The company is a large shareholder in majority of the bottle and can operations. Some finished products are directly sold mainly to local distributors. The company manufacturers solvents and syrups for beverages sells them to bottle & can operators and partially to wholesalers and some retailers. The company’s products, bearing the Coca-Cola Company trademark, were sold in the United States since 1886 and currently are selling in over 200 countries. The company is currently listed on the NYSE. Today it produces over 500 brands in over 200 countries, offering over 1.7 billion sales per day. The company’s history dates back to the 1886 experiment-Coca cola- of John Pemberton in Columbus, Georgia. It manufacturers, distributes and markets non-alcoholic beverage solvents. It is an international beverage corporation founded in American with headquarters in Atlanta, Georgia. The scope of this paper is to evaluate the Company in terms of its business process, involvement of information systems in its process and waysn information systems could improve its process. Of the global market value of soft drinks, the USA accounts for 41.5% and is home to the Coca-Cola Company the leading indusry player generating 36.4% of the market’s share volume. This is may increase by 24.6% to $749.9 billion by 2016.
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